HTML campaigns
Now lets go into the HTML banner AdMentor Pretend Inc want to run on your site. They have sent you a piece of HTML and now you are supposed to add it to the banner system.
So when clicking it should report a click in the system and then of course redirect the user to the advertisers site. You create a new HTML campaign and paste the HTML code into it and enter a redirect url:
Now the secret to make the clicktracking work is to use the special tag
in the href part:
The href in the resulting HTML will now look something like:
<a href=”admentorserve.ashx….” ..>,
i.e the click will go to the banner system before redirecting to the advertisers site.